Modus Dowal Walker

PRESS DAY PEOPLE WATCHING…

Photos by Olivia Ruggeri

One of our favourite pastimes…

Modus Admin
Posted on Wednesday, 14th of April 2010 | Permalink

Brand events, Fashion, Modus Loves and Product events

PRESS DAY IS GO!!

It’s not even 10am and already it’s a hive of activity - press having their nails done by Nails Inc, make-up by L’Occitaine, and spray tans by St Tropez.  It’s a one stop shop!  The fashion displays look equally well groomed against the grand backdrop of the Westbury Hotel, and we can’t wait to see you all throughout the day…

Richard Davis
Posted on Wednesday, 14th of April 2010 | Permalink

Fashion, Brand events and Product events

IT’S ALL IN THE PREPARATION…

The above displays exactly how the day before Modus AW Press day is; chaotic, fun and above all, fashionable.
This morning at a not so glamourous hour, we arrived, coffee in hand, ready for the final preparations of our press day. Bags, boxes and shelves to name a few were moved to Washington House, transforming   the venue into a haven for both fashion and beauty lovers. Our amazing team oozed buckets of creativity and drive in showcasing our beautiful collections.

So as the day draws to an end, all we can say is, well done Modus and to our guests……enjoy!

Jennifer Lawlor, Ieuan James Davidge and Andrea Logan

Modus Admin
Posted on Tuesday, 13th of April 2010 | Permalink

Brand events, Fashion and Product events

PRESS DAYS - ABOUT TO START THIS WEEK

Modus Press Days - Starting Soon

If you happen to be walking down Heddon Street I’m sure you’ll hear a buzzing and a clattering coming from the Modus offices as the final preparations are underway for our AW10 Press Day.
Mannequins have been stripped bare, boxes cover the showroom and armies of garment bags await us but it is all worth it for the “oohs” and “ahhs’ that erupt in the office as the winter collections are unveiled.
So with less then a week to go until the big day the pressure is starting to build, but don’t worry, we have all relished the opportunity to plan our winter wardrobes – after all you can never be too prepared.

Danny Sullivan

Modus Admin
Posted on Sunday, 11th of April 2010 | Permalink

Fashion and Product events

CALVIN KLEIN UNDERWEAR MODEL SEARCH - 9 COUNTRIES 9 MEN FINALIST APPEARANCES THIS WEEKEND!

After months of in-store castings at multiple retail locations across Europe and on-line submissions via the competition website, 9countries9men, the nine finalists have been announced and they include: England’s Laurence Cope, France’s Mickael Melcher, Germany’s Lenn Haberthaler, Greece’s Nikos Douramanis, Italy’s Carmelo Di Guardo, The Netherlands’ Chiel Konings, Russia’s Dan Miller, Spain’s Luis Ansa Echegaray, and Sweden’s Alex Bechet.

All of the nine finalists will be introduced to the public at two House of Fraser locations this weekend, where in-store voting will take place to help determine the ultimate winner of the competition.

“9 Countries, 9 Men, 1 Winner” Finalists Public Appearances at House of Fraser:

Saturday, 27 March, 2010

12:00pm – 2:00pm: House of Fraser, Oxford Street, London

4:00pm – 6:00pm:  House of Fraser, Westfield, London

The public can also vote on the competition website until 30 April and the winner will be announced in May 2010.

In conjunction with this initiative, Calvin Klein Underwear launched a new Global X product range, which arrived in stores at the beginning of March 2010. Celebrating national pride and geographic diversity, Calvin Klein Underwear Global X is a new range of underwear and tops in cotton/modal/spandex that combines national colors together with bold graphics and legendary fit.

Sarah Bruce
Posted on Friday, 26th of March 2010 | Permalink

Brand events, Fashion, Product events and Retail events

CALVIN KLEIN HIGH SUMMER PRESS PREVIEW

Modus Publicity held the Calvin Klein High Summer Press day today at hip restaurant and bar Aqua Nueva on Regent Street where we presented Calvin Klein Collection Eyewear, cK Calvin Klein Eyewear and Calvin Klein Swimwear. After the swift set up - chic, classic and simple; the room was ‘Calvinized’ and we were ready to go!

The fresh spring morning was perfect for presenting high summer and the press began to roll in and continued to throughout day. The more press that arrived, the fewer sunglasses we had on our display as they quickly learned a pair were on offer… LET THE TRYING ON BEGIN!

The day went really well, we had a great turnout - press kept thanking us for treating them to a pair of sunnies and we were treated to a sneak peek at Pat Butcher and Peggy Mitchell from Eastenders who were filming outside the theatre adjacent to the venue! 

Davina Wedderburn
Posted on Tuesday, 16th of March 2010 | Permalink

Brand events, Fashion and Product events

CALVIN KLEIN COLLECTION AT THE 82nd ANNUAL ACADEMY AWARDS® AND AFTER PARTIES

CALVIN KLEIN COLLECTION
AT
THE 82nd ANNUAL ACADEMY AWARDS® AND AFTER PARTIES

NEW YORK, NY, March 8, 2010 – Calvin Klein, Inc. announced that Calvin Klein Collection wardrobed the following men and women for the 82nd Annual Academy Awards® as well as for the evening’s after parties, held last night in Hollywood, California.

Those wardrobed last night include Julianne Moore and Zac Efron, who each served as a presenter during the broadcast, as well as Fisher Stevens, whose film “The Cove” won for Best Documentary Feature.

For the parties following the awards program, those wardrobed by Calvin Klein Collection included Julianne Moore and Bart Freundlich, Diane Kruger and Joshua Jackson, Ben Stiller, Rosario Dawson, Cote de Pablo, Zac Efron, Fisher Stevens, Ryan Phillippe, Fernando Verdasco, Ryan Kwanten, and, Liam Hemsworth.

Each of the women’s looks was designed by Francisco Costa, Women’s Creative Director, Calvin Klein Collection and each of the men’s looks was designed by Italo Zucchelli, Men’s Creative Director, Calvin Klein Collection.

EDITORIAL CREDIT: Calvin Klein Collection

IMAGES:      Diane Kruger: © 2010 Getty Images
                Fernando Verdasco: © 2010 Getty Images
                Joshua Jackson: © 2010 Getty Images
                Julianne Moore: © 2010 Getty Images
                Liam Hemsworth: © 2010 Getty Images
                Rosario Dawson: © 2010 Patrick McMullan
                Ryan Kwanten: © 2010 Getty Images  
                Zac Efron: © 2010 Getty Images

Julian Vogel
Posted on Monday, 8th of March 2010 | Permalink

Fashion, Celebrities, Product events and Product placement