CHRISTMAS IN JULY 2010 PRESS DAY
Modus Publicity will be hosting it’s annual Christmas in July Press Day on the 29th of July from 9.30am to 5pm at The Conservatory, No. 11 Cavendish Square, London W1G 0AN.
Brand events and Fashion
MODUS WELCOMES MOU!
Luxury footwear brand Mou has appointed Modus Publicity to handle all press and PR enquiries.
Founded eight years ago on Portobello Road by Shelley Tichborne, the brand uses premium natural materials and is available online at Net-a-Porter.com and mou-online.com. Celebrity fans of the brand include Gwyneth Paltrow, Cameron Diaz and Emma Watson.
Fashion and Brand events
PRINGLE OF SCOTLAND ARCHIVE PROJECT
Pringle of Scotland are going to be forming their archive for the first time in their history and are appealing to the nation, particularly the Scottish, to contribute anything relating to the history of Pringle. Whether this be a vintage piece of clothing, old photographs of people wearing Pringle, or even anecdotes from people who have worked for or with the brand over the years.
With 195 years of history, they are one of the oldest fashion / apparel brands in the country, and particularly noted in history for introducing the Argyle print and the Twin Set.
The brand in recent years has gone through a re-positioning campaign to become a luxury designer fashion house focused on its heritage, this is a truly unique democratic-style project where anyone is free to contribute anything related to Pringle’s history.
A ‘Day of Record’ will take place on 12th August in Pringle of Scotland’s factory in Hawick, where an Antiques Road Show-style day will invite local people to come and bring in their treasures and their memories.
Fashion and Brand events
WORLD OF CALVIN KLEIN BERLIN
Last night Calvin Klein’s creative directors, Francisco Costa, Italo Zucchelli and Kevin Carrigan hosted a unique fashion presentation to kick-off Spring 2011 Fashion Week in Berlin.
Held at Die Munze, a historic industrial building and one of the oldest and most important former mints in Germany. This impressive landmark was transformed for the evening into a unique fashion experience that featured over 60 models from around the world.
Several of Calvin Klein’s current global advertising talent were in attendance, including: actress Diane Kruger, model Lara Stone, Twilight’s Kellan Lutz and actress Zoe Saldana, who was announced as the new face of women’s Calvin Klein Underwear at a press conference earlier that day. All were wardrobed by Calvin Klein Collection.
MARGARET HOWELL SS11 MEN’S PRESENTATION
In the busy world of fashion schedules and presentations - Margaret Howell always manages to provide a welcome friendly retreat. The spring-summer 2011 collection was shown on Sunday, (a very hot) last day of men’s ready-to-wear in Paris. An ever-evolving collection for spring summer 2011 was displayed in their own store on the Place de la Madeleine alongside design classic homeware and furniture pieces. Key looks included Linen knits, fisherman’s jacket, spot print sea-island cotton, garment dyed separates, chambray washes, double-pleat trousers and ‘the shirt-jacket’.
Many of the journalists admitted to being avid fans of the brand - eagerly selecting their personal favourites ahead of collections arriving in-store next year! Margaret was also on hand to discuss her inspiration, design and life in general.
Brand events, Fashion and Paris
LI XIAOFENG PORCELAIN POLO FOR LACOSTE
Oh I do love a work trip, especially in our industry. No sooner had we touched down back in Blighty from a successful (and let’s say very…er…’sociable’) trip to Milan, than Modus was herded onto the early morning Eurostar to Paris for Lacoste! They were celebrating the showcase of their AW10 Holiday Collectors collaboration at the Musée des Arts et Métiers with Beijing-based artist Li Xiaofeng, who creates bespoke pieces of clothing from broken and discarded shards of Chinese Porcelain. Consider it a form of fashion-meets sculpture-meets representing East-meets-West in aesthetic. He has been challenged by Lacoste to create a classic polo in his signature artistic language, from which a print will be made of the resulting porcelain formation, and transferred onto a limited edition range of polo’s, available in the UK from November!
And of course, in true Lacoste style, what better way to celebrate than with a party…
Adam Bellenger
Brand events, Fashion and Paris
SALVATORE FERRAGAMO SS10 WORLD PRESENTATION MILAN
With a stunning visual display and some beautiful fresh fruit juices and smoothies, Ferragamo set the scene for World Ferragamo.
This new range of men’s shoes, designed with an eco-conscience and charitable link were showcased this week at Men’s Milan SS11 fashion week.
The range of 6 easy chic shoes are sure to go down well when they launch in store this November.
Fashion, Brand events and Milan
CALVIN KLEIN - FERNANDO VERDASCO VISITS LONDON FLAG SHIP STORE
CALVIN KLEIN UNDERWEAR MODEL & TENNIS STAR FERNANDO VERDASCO VISITS CALVIN KLEIN JEANS LONDON FLAG
NEW YORK, & LONDON, UK, JUNE 19, 2010 – Calvin Klein Underwear announced today that professional tennis player Fernando Verdasco – one of the current faces of the Spring 2010 Calvin Klein X Underwear global advertising campaign – made a surprise visit to the Calvin Klein Jeans flagship store at 170 Regent Street in London yesterday.
Mr. Verdasco signed a wall poster of himself from the current advertising campaign for Calvin Klein X Underwear and greeted fans before shopping in the store.
Mr. Verdasco is currently in London to participate in the Boodles Challenge, a round robin preparation tournament before the main draw matches begin at Wimbledon. Mr. Verdasco is currently seeded 8th in the Wimbledon tournament draw, which he will be competing in when it begins next week.
Mr. Verdasco is featured alongside American actors Kellan Lutz and Mehcad Brooks as well as Japanese soccer player Hidetoshi Nakata in the Spring 2010 Calvin Klein X Underwear campaign.
METAL GEAR SOLID LEGENDS AT UNIQLO OXFORD STREET THIS FRIDAY
When it comes to video game legends, they really don’t come more cast iron legendary than Metal Gear Solid creator Hideo Kojima. To celebrate the release of Kojima’s Metal Gear Solid latest chapter Metal Gear Solid: Peace Walker this week on the Sony PSP, UT Uniqlo has teamed up with Konami to produce a limited edition of 10 MGS: Peace Walker T’s.
Each UT t-shirt comes with its own special code, that when entered into MGS: Peace Walker, unlocks the purchase so that the t-shirt can be worn by a character in-game.
This Saturday Hideo Kojima and equally venerated lead MGS artist Yoji Shinkawa will be appearing in person at Uniqlo’s flagship store on Oxford Street, signing copies of Metal Gear Solid: Peace Walker and exclusive postcards from 11am to 1pm. The first 20 customers in line on the signing day will receive an exclusive Uniqlo MGS: Peace Walker goodie bag, featuring a t-shirt and a copy of the game.
Fashion and Brand events
HUGO BOSS BOAT LAUNCH - THE EVENT
From top: The “Hugo Boss”, shipmates, David Coulthard and partner, Diane Kruger, Olympic Gold Medallist Mark Foster, Hugo Boss Captain Mark Thomson, shipmates, The “Hugo Boss”
Fashion and Brand events